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How We Scaled a Stuck eCom Brand From $176K to $616K/Month in Just 76 Days (While Boosting ROAS)

🛒 Personalized Car Accessories 📈 250% Revenue Growth ⏱️ 76 Days
Most brands see ROAS tank the moment they increase ad spend. This case study shows how we flipped that pattern — scaling spend from $120K to $284K while increasing ROAS from 1.8 → 2.2.

Prefer to Watch Instead of Read?

Numbers are great – but sometimes it’s easier to see the full strategy in action. In this 10-minute video, I break down:

Scaling Spend

without tanking ROAS

Creative Testing

uncovered winners weekly

Revenue Growth

tripled in 76 days

Why They Were Stuck

This personalized car accessories brand was plateaued at ~$176K/month in revenue. On the surface, they had everything in place – strong demand, inventory ready to ship, and a broad appeal product. But under the hood, growth was stalling.

What they were up against:

  • Scaling killed profitability. Every time they pushed ad spend higher, ROAS would tank.
  • Creative fatigue was constant. The same ads were recycled for months, with no structured testing or volume of new content.
  • Low AOV. With an average order value of just $20, they needed volume to win — but couldn’t sustain it without better margins.
  • Stuck in limbo. They were ready to scale but spinning their wheels, unable to break past their ceiling.

This wasn’t a “failing brand” — it was a brand with potential being held back by weak creative and an undisciplined scaling approach.

Step 1

Creatives Unleashed

The first thing we uncovered was a complete lack of creative strategy. The brand’s previous agency had been running the same tired ads for months, and every push in spend just accelerated fatigue. We flipped the script:

  • Review mining with AI uncovered hidden USPs, emotional triggers, and buying prompts buried in customer feedback.
  • Creative refresh at scale. Instead of a handful of ads, we ramped production to 50+ new creatives per week — statics, UGC, and variations of proven winners.
  • Quick wins first. We identified their past best-performing ads, then launched variations and split tests to regain immediate momentum.

This surge of fresh creative became the engine that fueled everything else. By matching customer language with disciplined testing volume, we finally had ads that could keep up with higher spend.

Step 2

Audience & Offer Revival

Once the creative engine was in motion, we turned to audiences and offers. The problem was clear: their best audiences were burned out. People had seen the same ads again and again — performance was collapsing. On top of that, with a low $20 AOV, profitability was razor-thin.

Here’s how we fixed it:

  • Reactivated proven audiences. By digging deep into past campaign data, we reconnected with high-conversion segments that had been neglected.
  • Paired fresh ads with old winners. When those same audiences saw new creative, ROAS immediately lifted.
  • Raised AOV with smarter offers. We tested multiple promotions until we found a clear winner: quantity discounts. The more units a customer bought, the more they saved — instantly improving profitability.
  • Segment-tailored ads. Messaging was crafted for each group:
    📱 Younger buyers: fast, trendy, UGC-style content;
    📖 Older buyers: emotional storytelling, quality, and reliability.

The result: audiences that were “dead” suddenly came back to life — and they were buying more per order than ever before.

Step 3

Advantage+ Campaigns

With new creatives and stronger offers in place, we introduced Meta’s Advantage+ campaigns — the perfect fit for this brand’s profile.

  • Low AOV + broad appeal. Advantage+ thrives when products are inexpensive and universally appealing.
  • Rich historical data. The account already had months of purchase history, giving Meta’s algorithm the signals it needed to optimize delivery.
  • Automation at scale. Advantage+ made real-time adjustments that would be impossible to manage manually, keeping performance smooth as budgets increased.

Our implementation highlights

This wasn’t about flooding the account with random ads. It was about methodically finding the ads that could scale – and then putting budget behind them with confidence.

Broad Targeting
Let the algorithm do the heavy lifting.
Rapid Creative Testing
Advantage+ finds winners faster.
Creative Testing Campaigns
Scale predictably and profitably.

Step 4

Creative Testing Campaigns

Before we stepped in, there was zero structured creative testing. The brand’s old agency simply increased budgets on the same ads and hoped for the best. That approach guaranteed burnout.

We built a disciplined creative testing system designed to:

  • Spot winners fast. Fresh creatives were tested in isolation to clearly identify what worked.
  • Cut losers early. Underperforming ads were turned off before they drained spend.
  • Stay ahead of fatigue. Continuous testing meant there were always new angles ready before old ones wore out.
  • Maximize budget efficiency. Every dollar was redirected to the ads and audiences proven to convert.

This wasn’t about flooding the account with random ads. It was about methodically finding the ads that could scale – and then putting budget behind them with confidence.

Step 5

Consistent Scaling

With creative winners locked in and campaigns optimized, the final step was scaling spend. But instead of chasing growth recklessly, we scaled with precision.

Our approach:

  • Incremental budget increases. We raised spend by 20–25% every 3 days, giving Meta’s algorithm time to adapt without breaking performance.
  • Smooth growth curve. This prevented the “spend spike → ROAS crash” cycle the brand had experienced before.
  • Long-term stability. Each new revenue milestone was sustainable, setting the stage for continued scale.
  • 
Maximize budget efficiency. Every dollar was redirected to the ads and audiences proven to convert.

This steady, data-driven scaling turned unpredictable results into a reliable growth engine — and positioned the brand for the explosive jump you’ll see in the results below.

Results:

Before vs After

Revenue Growth
$616K/mo
Scaled monthly revenue 3.5x
Ad Spend
$284K
Increased budget while improving performance.
ROAS
2.2
Higher return on ad spend with smarter execution.
Timeline
76 days
Rapid growth achieved in less than 3 months.

Key Learnings

Creative strategy is everything

Review mining and volume testing unlock consistent winners.

Old data is gold

Past campaigns often hide your best audiences.

Testing beats guessing

Creative testing keeps ads alive longer and spend efficient.

Advantage+ shines with the right product

Low AOV + broad appeal = algorithmic leverage.

Scale with patience, win with stability

Gradual increases protect ROAS while accelerating growth

What You Can Learn From Case Study

Achieved a 4x Increase in Engagement in Just 1 Month

"Working with Tiago has not only improved my ad performance but also connected me with my audience in a way I never thought possible!"

Michael Chen
STREETSTYLE GALLERY

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